Taste Like Ya Mama's: A Marketer's Dilemma
I saw this article featuring 10 of the Worst Restaurant Names Ever, and it reminded me of a New Orleans fast food chain that always made me giggle.
Now, I don't need to explain this, because the grammar geek in you is already mentally diagramming this sentence. Taste(s) like ya Mama's what?!
I never ate there.
Although, I should probably have given it a try. Their billboards boast that they are the "#2 Fast Food Chicken Restaurant in New Orleans!"
Second to the runaway local favorite, Popeye's, of course. That claim entertained me as much as their tag line. It's so wonderfully New Orleans to be so humble and "for real."
Market competition in most places resembles an arms race to be the coolest, biggest, best, first, etc. Strategy if your brand is not the best: Find a narrower universe in which it is, of course.
For example:
"Chicken Box. #1 among people within walking distance."
Or a better strategy is to find the thing you can claim earns you the top spot:
"Chicken Box. #1 Funniest tag line in New Orleans."
Wait....
Hmmm... this is a real marketer's dilemma. Good thing I'm not in charge of positioning their brand in the market, because I just don't know. What do you think... Does "Taste Like Ya Mama's [You-Know-What]" beat Wagner's Meat?
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| Photo: Zachery.path.umich.edu |
Now, I don't need to explain this, because the grammar geek in you is already mentally diagramming this sentence. Taste(s) like ya Mama's what?!
I never ate there.
Although, I should probably have given it a try. Their billboards boast that they are the "#2 Fast Food Chicken Restaurant in New Orleans!"
Second to the runaway local favorite, Popeye's, of course. That claim entertained me as much as their tag line. It's so wonderfully New Orleans to be so humble and "for real."
Market competition in most places resembles an arms race to be the coolest, biggest, best, first, etc. Strategy if your brand is not the best: Find a narrower universe in which it is, of course.
For example:
"Chicken Box. #1 among people within walking distance."
Or a better strategy is to find the thing you can claim earns you the top spot:
"Chicken Box. #1 Funniest tag line in New Orleans."
Wait....
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| Wagner's Meat is a New Orleans Meat Market / Gas Station Chain. Photo: Kelly.Frombrc |
Hmmm... this is a real marketer's dilemma. Good thing I'm not in charge of positioning their brand in the market, because I just don't know. What do you think... Does "Taste Like Ya Mama's [You-Know-What]" beat Wagner's Meat?
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Posted by TheWordWire at 6/29/2009 9:37 AM 
Categories: N'awlins Gumbo,Life Skills
Tags: New Orleans Chicken Box Wagner's Meat funny tag lines
Categories: N'awlins Gumbo,Life Skills
Tags: New Orleans Chicken Box Wagner's Meat funny tag lines
New Orleans businesses have the greatest tag lines of all times. There is a garbage company whose line is "our business stinks, but it's picking up." Clever!!
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I think Chicken Box tagline beats Wagner's Meat, easy. Funny!
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I saw that first sign and was like, that is just wrong! Ha!
Reminds me of this bait shop we used to drive by in FL: Master Bait and Tackle. Ewww.
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